You’re Fighting a Battle You Can’t Win
The B2B tech market is an overcrowded mess, where everyone is doing the same tired things—generic ads, soulless content, and campaigns designed to hit KPIs that don’t matter. It’s a rigged game. You can’t win by playing along.
This is where a Crack Squad comes in. They aren’t here to tweak around the edges—they’re here to break things without a noise, rewrite the rules, and get you winning again. Fast.
Crack Squads Don’t Follow the Same Rules
The corporate playbook doesn’t always apply! The right people will help you see another angle, to find a new way of building customer loyalty, generating revenue and creating more profit. They get to the point quicker.
They don’t waste time on fluff. They execute, iterate, and scale what works. No excuses, no wasted effort.
Crack Squads Turn CEOs and CMOs Into Visionaries
Every leader wants to inspire their team, deliver results, and navigate the chaos of the modern market. But when you’re bogged down in corporate inertia, that’s easier said than done. Crack Squads help by:
Clearing the noise: While they focus on fixing what’s broken, you focus on leading.
Delivering brutal clarity: They strip away excuses and show you exactly what’s working—and what isn’t.
Aligning sales and marketing: No more silos. Everyone moves in lockstep toward shared revenue goals.
Firing when ready: Crack Squads are not just advisors, they are hard-hitting doers that deliver the right blows.
Come on, you know that corporate is full of ego, greed, poor choices and laziness. Don’t hire these people, put together a team that move in the night and get things done without squabble.
Crack Squads Don’t Fix Your Problems
They crush them, then play on a different field. If you’re struggling to stand clear of the noise, don’t try and shout louder, just move to a better place. Tech companies suffer from three main issues:
Here’s how Crack Squads tackle these. They don’t make noise. They make results:
Assess: They uncover hidden failures - misaligned teams, weak messaging, wasted budgets, and prioritize fixes.
Plan: They build a roadmap focused on high-impact actions, not trends or fluff.
Deliver: In 90 days, they’ve tested bold ideas, killed what doesn’t work, and scaled what does.
Knowing Your Stage
Being real about where you are is the first step to growth. This doesn’t sugarcoat—it shows exactly what stage your business is at in its go-to-market (GTM) journey. Whether you’re stuck in chaos or nearing visionary success, Crack Squads help you confront the truth, tackle what’s required, and move to the next level with speed and focus.
The Problems Crack Squads Solve
Profit is driven by precision, not guesswork. These 16 criteria are the first things a Crack Squad evaluates because they define what truly drives profitability.
Great Marketing Makes People Feel, Act, and Remember
Every successful sales and marketing campaign connects on three levels: it stirs emotions, drives action, and leaves a lasting impression. If your marketing doesn’t do all three, it’s falling short. These questions cut through the noise and get to the core of what makes campaigns work.
We don’t follow the rules
We set new ones
Crack Squads Don’t Talk About Change
While others are stuck in meetings, Crack Squads are out there getting results. They cut through the excuses, test bold ideas, and execute with military precision.
This is where RP’s Crack Squads, NEDs and Teams stand out. They’re not just another set of “marketing consultants”; they’re the antidote to corporate nonsense. They’re here to cut through the fluff, to throw out the metrics that don’t matter, and to focus on what actually drives growth. They’re independent advisors who aren’t chained to meaningless KPIs or pressured to deliver numbers just for the sake of it.
RP teams are champions of real change. They focus on strategies that align with customer needs, prioritize buyer engagement over pipeline filler, and deliver work that actually moves the needle. They’re not here to play corporate games—they’re here to bring clarity, creativity, and measurable impact. And unlike traditional marketers who get tangled in the web of corporate demands, RP teams have the freedom to say what needs to be said, do what needs to be done, and drive real results.
Ready to Make Real Marketing Work?
If you’re tired of the corporate marketing grind and want to work with someone who understands the reality of great marketing, consider connecting with a Revenue Practice. Connect with Samson Husbands on LinkedIn to start a conversation about how an RP can help.
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